Welcome to Finding Keyword Phrases

Posted on April 5, 2012 by Ben

Welcome to Finding Keyword Phrases - a website which will educate and coach you to using great keywords and keyword phrases that search engines will pay attention to and start to rank you higher and higher.

Take a look at this great video tutorial on how to search the web and how the likes of Google work.

This website is new and over the coming months I will be posting articles, blog posts and provide a support service which will make life just a little bit easier keeping your website fresh, unique and alert those ‘bots‘.

Thank you for visiting Finding Keyword Phrases!

Finding Keyword Phrases | Learning SEO - SEOBook
Posted in Google, Keywords, Search Engines, SEO | Tagged , , , , | 5 Comments

Google Algorithm Update: Have You Heard About Google Penguin?

Posted on May 6, 2012 by Ben

Google Algorithm Update: Have You Heard About Google Penguin?

Have you heard? The Google algorithm update known as ‘Google Penguin‘ took affect on the 24th April 2012. It was bad enough when they implemented Google Panda the last major algorithm change back in November 2011.

This has affected many, many websites including some of my own and OH boy! it’s back to revamping my SEO strategy; as if I hadn’t got enough to do already!Google algorithm updateDon’t get me wrong, I’m all for change and for the positive reasons, I support Google’s approach. However, if you like me who has a genuine niche website or two and has been affected (just check your Google Analytics for traffic over the last month) then Google have penalised us unfairly.

So what can we do about it? Well Continue reading →

Posted in Google, Search Engines, SEO | Tagged , , , , | 1 Comment

H1 Heading Tag: Should You Use More Than One H1 Heading Tag?

Posted on May 1, 2012 by Ben

H1 Heading Tag: Should You Use More Than One H1 Heading Tag?

Take a look at this 1 minute video about the H1 heading tag from Matt Cutts (at Google) answering another question about Google practices and whether you should or can use the H1 heading tag more than once.

H1 Heading Tag: Should You Use More Than One H1 Heading Tag?

The important thing to remember is that not just Google but other search engine algorithms like the natural feel of content more than formatting and using keyword densities. In other words, keep the blog or article relevant and important to the niche and use the H1 heading tag probably just the once and a supporting H2 heading tag should you require a second (sub) title.

You could of course extend this to one H3 heading tag too but it’s not considered a top level qualifier for SEO (search engine organisation).h1 heading tag

How many H1 heading tags do you use? What are your experiences or knowledge about using the H1 heading tag?

 

Posted in Articles, Blogs, SEO | Tagged , , , , , | 1 Comment

What Is A Good Click Through Rate? Why Bother With Finding Keyword Phrases?

Posted on April 26, 2012 by Ben

What Is A Good Click Through Rate? Why Bother With Finding Keyword Phrases?

CTR or Click Through Rate is a simple measure from a back-link provided on an external website that navigates you to your own website (or blog site). The following article which talks about What is a good click through rate will shed some light on this important topic and why you should keep an eye out for this wherever you publish content.

What is a good click through rateWhat Are Click Through Rates and Why Do They Matter?

Click through rates, or CTRs, are an important measurement when it comes to search engine optimisation. They matter because they give a good indication of how relevant and valuable your content and adverts are seen to be by users searching for certain terms; more importantly, they represent the percentage of search users who end up at your site. The click through rate is the number of times your web page is selected by a search user, expressed as a proportion of the number of impressions (i.e. views) of your web page’s search entry. Click through rate = clicks/impressions. In other words, if your web page is displayed in the search results 5000 times but clicked on 5 times, your CTR will be 5/5000 (or 1/1000, or 0.1%).

In the keyword selection process of a search marketing campaign, knowing the relevant CTRs can help you to determine the potential value of getting ranked for a certain key term. For example, knowing that a competitor has a click through rate of 50% for a given search term means that internet users searching that term found his or her web page highly relevant. Your business Continue reading →

Posted in Google, Search Engines, SEO | Tagged , , , , | 1 Comment

Article For SEO: How Blog Marketing Will Put Your Article For SEO Into Overdrive

Posted on April 22, 2012 by Ben

Article For SEO: How Blog Marketing Will Put Your Article For SEO Into Overdrive

Article for SEO can be a challenge but knowing the background and other services that help to push your blogs and articles into overdrive as this video tutorial as follows shows, will give some pointers and get you started.

Article For SEO: How Blog Marketing Will Put Your Article For SEO Into Overdrive

In the video, as part of the article for SEO strategy, gathering and pushing articles through other services will all help to optimize your website and get traffic.

article For seoPLR which stands for Private Label Rights is a service where you can obtain articles for SEO in your niche and repurpose content for your blog posts and articles elsewhere.

There are some points to consider when considering purchasing PLR content (yes, you should pay for these as the free versions may not be to the standard required) and understand you may not be the only person buying into your niche this way and therefore need to be clear on how to utilise such material with your online marketing strategies.

Drop me a line, contact me for more information. Have you used a PLR service before? I would very much like to hear your experiences on the matter - why not post your comments below.

Posted in Articles, Blogs, SEO | Tagged , , , , | 2 Comments

Marketing An eBook: Discover Some Strategies To Publish And Sell Your eBook

Posted on April 12, 2012 by Ben

Marketing An eBook: Discover Some Strategies To Publish And Sell Your eBook

Now that you have spent many hours, poured your heart into creating your first eBook and finally uploaded it and published to the world, how do you go about marketing an eBook?

Well, to start with and to save me some time creating a tutorial for you, I found this video on YouTube where the author does a good job identifying some key pointers to marketing an eBook - check it out…

Marketing An eBook: Discover Some Strategies To Publish And Sell Your eBook

This video tutorial gives you a great start and I have listed the key points plus added a couple of my own to get you started and investigate which one or more you are going to pursue:

  1. Social Media Marketing (Facebook, Twitter, Digg and YouTube).
  2. For businesses in particular, LinkedIn is a must.
  3. Article marketing (EzineArticles is my first choice).
  4. Online advertising (Google Adwords - PPC, Facebook adverts).
  5. SEO (organic searching from a search engine).
  6. JV (Joint Venture with a well-known authority).
  7. Teleseminars / Webinars (offering a free or special offer - discounted for the event).
  8. Get a write up from another online authority promoting your eBook.
  9. Offline live events (arrange to present and promote your niche).
  10. Be interviewed.
  11. Tell a friend, email your contacts.
  12. Interact with forums and discussion groups (leaving a backlink).

marketing an ebookThe key point mentioned in the video is not to give up at the first attempt to offer your eBook, build a list and have an opt-in, provide a free article and then point them to your offer page.

There is of course a fine balance between over stating the sales offer and being too aggressive versus the softly, softly approach of the ‘light-sale’. Marketing an eBook is not difficult, just requires some time, creativity and belief!

Do you have other ways to market an eBook that you would like to share in this post - please reply below.

Posted in Articles, eBooks, Internet Marketing | Tagged , , , , | 1 Comment

How To Use Social Media For Marketing: Videos, Audios And Social Media Networking

Posted on April 5, 2012 by Ben

How To Use Social Media For Marketing: Videos, Audios And Social Media Networking

I get overwhelmed with all the different strategies and unfortunately there is no one simple solution. So how to use social media for marketing can start with the simple activity of just posting on Facebook or Twitter and getting to know what’s around as well as people getting to know more about you and your business or niche.

This quick one minute video highlights the way we now utilise the internet to promote our businesses and the important key points are mentioned here but in a minute you are not going to be given that ultimate roadmap and take action…

How To Use Social Media For Marketing: Videos, Audios And Social Media Networking

how to use social media for marketingPersonally, to hire someone and outsource your marketing needs is a good strategy but you must first understand and try out for yourself each of the tools and techniques that you may wish to hire out.

I’m not endorsing this company but many experts can provide a good service and if budgets are a constraint, then first have a go yourself. It’s not that difficult!

I can offer you coaching or some useful pointers - email me to know more about how to use social media for marketing your business or niche.

Posted in Facebook, SEO, Social Media, Twitter, YouTube | Tagged , , , , | 1 Comment

Google Synonyms: Finding Keyword Phrases Alternative Research

Posted on March 30, 2012 by Ben

Google Synonyms: Finding Keyword Phrases Alternative Research

There are many ways to research keyword phrases and one technique often overlooked are Google synonyms. There is a quick and easy way to collect ideas to find the sweet spot keyword phrases that not many people use and therefore leverage traffic to their website.

The simple character ~ (tilde) can be applied to Google search engine with a broad keyword to find Google synonyms of the keyword and expand your awareness to further keyword research.

Google Synonyms: Finding Keyword Phrases Alternative Research

Google synonyms based search algorithms help researchers to get the right results they expect and avoid silly unrelated keyword alternatives but its not perfect.

Here’s an example of how to use the ~ (tilder) character if I wanted to find alternatives to the broad keyword ‘Education’.google synonymsBy typing “~education” into the Google search, it returns other related keyword phrases like “teaching”, “learning”, “schools” as well as education.

Once you have mastered how this works, expand the broad terms into narrower terms (longer tailed keyword phrases) and rinse and repeat.

You now have the basis to take a collection of alternative keyword phrases to find the sweet spots and optimise.

You can also use the following link for dedicated Google synonyms. it’s called Synonym Search Tool Using Goolge.

Posted in Google, Keywords, SEO | Tagged , , , , | Leave a comment

Alternative Search Engines: How About Searching Multiple Engines Together Using DogPile Search Engine?

Posted on March 21, 2012 by Ben

Alternative Search Engines: How About Searching Multiple Engines Together Using DogPile Search Engine?

How often do you search for something on the internet? Silly question really! But how often do use alternative search engines to find something that ignites your interest?

You could use the main search engines around which include of course Google, Bing, Ask and Yahoo plus lesser known or used search engines like (Windows) Live.

Alternative Search Engines: How About Searching Multiple Engines Together Using DogPile Search Engine?

Here’s a one-stop option to consider as your alternative search engines choice; Try DogPile.com.

alternative search enginesDogPile returns keywords and keyword phrases from the major search engines the most relevant to your search term and removes any duplicates at the same time.

Because different search engines behave in different ways (using their unique algorithms), DogPile determines a balance between the major engines giving you a wider choice of relevant content to work with.

As quoted on their about page:

“Dogpile aggregates the most relevant searches from Google, Yahoo! and Bing and delivers them to you in a convenient search package. With Dogpile, you get the best from the big dogs without all the mess.”

So take a look and see if this resonates with you.

Have you used this search engine before or alternative search engines that you may want to share with me? Please post your comments below.

Posted in Google, Search Engines, SEO | Tagged , , , , | 1 Comment

SEO For Blogs: Blogging Mistakes To Avoid When Using SEO For Blog Post

Posted on March 15, 2012 by Ben

SEO For Blogs: Blogging Mistakes To Avoid When Using SEO For Blog Post

seo for blogsIf you are a regular to this website, you will know the term SEO (stands for Search Engine Optimization). This quick article is about SEO for blogs and more importantly how to avoid some simple mistakes when blogging.

The first point to make is why do you blog at all? For a business or commercial environment, it’s a good strategy to place good keyword phrases (long tail keywords that is) and increase your rankings, increasing traffic to your website and convert prospect visitors to paying customers.

But certain strategies will help you reduce the Continue reading →

Posted in Blogs, Keywords, Search Engines, SEO | Tagged , , , , | 2 Comments